New Venture Championship

Challenge:

Inspire young, graduate entrepreneurs to participate in the University of Oregon's New Venture Championship event, rather than participating in similar entrepreneurship events hosted the same weekend by other Universities around the nation. Additionally, we were tasked with promoting the three-day event to the Portland public, as well as design all the event's materials.

SOLUTION:

Design a multi-platform campaign to captivate our global audience of participants, our local audience of event attendees, and be used throughout the actual event. Through advertisements in places like Portland MAX transit vehicles, downtown light poles, local magazines, the Portland Airport and more, we were able to collect a significant amount of participants and audience members. We also created a series of on-brand, event deliveries such as banners, booklets, water bottles, and t-shirts to fill the event space with the tone of the competition.

 

Account Manager: Meg Meagher

Media Planners: Meredith Robinson and Libby Withers

Strategist: Noah Wilskey

Copywriter: Sarah Vellala

Art Directors: Sam Rhine and Femke Paanakker