Good in the hood

Challenge:

Encourage more Portland locals and Oregonians around the state to attend the Good in the Hood Music Festival. Because the 2017 event was Good in the Hood's 25th anniversary, the music festival wanted to make this year the biggest success yet.

solution:

Develop a bright, colorful campaign that catches the public's eye and establishes a sense of fascination and pride around the Portland area. Through a new logo, print advertisements, radio spots, a revamped Facebook page, Geotags, and merchandise, we created a trendy, contemporary campaign without loosing sight of the historic, multi-cultural composition that makes this Portland neighborhood unique.